any questions or help needed?
drop me an e-mail: philipp@song.so
Reduce your cost per result by up to 50% by feeding Meta & TikTok with super high-quality conversion data.
Ready to stop feeding the algorithm garbage data?
Take the 60-second quiz to see if you qualify for a free 30-day trial.
The problem with Meta ads for music right now
If you're running Meta ads for music, you already know the game has changed. Meta removed nearly every useful interest targeting option for artists and music ads last summer. CPMs are rising. And even with broad targeting, the algorithm has no idea what a quality listener looks like.
The core issue? Meta and TikTok are flying blind. They optimize for link clicks — but a click doesn't mean someone actually listened, saved, or cared about your song. Your pixel fires on every click, including bots, accidental taps, and people who bounce in 2 seconds.
So the algorithm learns from garbage data. It finds more people like the ones who clicked and bounced — not the ones who actually became fans. Your cost per result goes up, your audience quality goes down, and broad targeting feels like throwing money into a black hole.
What if you could teach Meta & TikTok what a real listener looks like?
song.so sits between your ads and your landing pages. It filters out bad traffic — bots, accidental clicks, serial bouncers — before they ever trigger a conversion event. Then it enriches the remaining high-quality clicks with additional data points.
The result: only verified, high-quality conversion events get sent back to Meta and TikTok via their Conversion APIs. This gives the algorithm a crystal-clear picture of who your real listeners are — so it can find more people exactly like them.
Even if you're running broad targeting (which, let's be honest, is basically your only option now that Meta gutted interest targeting for music), the algorithm optimizes dramatically faster when it's learning from clean data instead of noise.
AdBlocker Bypass
Most music audiences run ad blockers that kill your pixel and block conversion events. song.so bypasses ad blockers entirely — so every quality click gets tracked and reported back to the algorithm.
98% Tracking Accuracy
Standard Meta pixel tracking misses up to 30% of conversions. song.so captures 98% of all conversion events through server-side tracking and first-party data collection.
Industry-Leading Event Match Quality
song.so achieves a 6.7 Event Match Quality score on ViewContent events — far above the industry average. Higher EMQ means Meta can match more events to real users and optimize faster.
Andromeda Ready
Meta's Andromeda retrieval system powers ad delivery at scale. Clean, high-EMQ conversion data ensures your campaigns are fully optimized for Andromeda's ranking — giving you priority in the auction.
With this simple shift in how Meta processes your data, you can almost force the Spotify algorithm to kick in. When Meta finally receives clean, real-time signals about who engages with your music, it starts sending your ads to people who behave like your true fans. That surge of qualified traffic — people who actually listen, save, and return — is exactly the pattern Spotify's algorithm looks for. Instead of random, low-quality clicks, you generate a coordinated wave of high-intent listeners that makes Spotify recognize your track as something worth pushing. And once both algorithms work together, your growth compounds fast.
How it works
Create Your First Smartlink
Create your first smartlink, connect your pixel, and start a campaign — all in under 30 minutes. No ad account connection needed.
We Filter & Enrich
Every click gets analyzed in real-time. Bad traffic is filtered out. Good traffic is enriched with quality signals and session data.
Clean Data Feeds the Algorithm
Only verified, high-quality conversion events are sent back to Meta & TikTok via their Conversion APIs — so the algorithm learns from signal, not noise.
Industry-leading click-through rates
98% Tracking Accuracy
Artists set up their song promo campaigns on Meta, impatiently refreshing the Ads Manager, but no conversions are showing up yet—or fewer than you see in your landing page analytics.
Even though we can deliver significantly better data than most other providers, with an average tracking accuracy of 98%, delays or inaccuracies can occur when attributing conversions to the exact ad.
That's exactly why we built our new Chrome extension. Simply install it, connect it to your song.so account, and you'll see all conversions—from the campaign level to the ad set level, down to the ad level, where you can see exactly which ads are really delivering results and which are just burning through your budget.
"Night Vision" for your Spotify For Artists
Our Chrome Extension also shows you the actual total save rate of your listeners and saves and also the song.so clicks coming from your ads to Spotify only. You can also filter by countries and time frames. Helps you to get a better understanding how effective specific countries are.
What other artists say
"put all the other trash away!"
ZOOM.LIKE, Producer/DJ
"My streams are going up, up, up!"
Phandelic, Producer/DJ
"Conversions became cheaper, while the quality improved."
WILLRYTE, Hip-Hop Artist & Marketer
"It's easier than ever to put your music in front of real people."
Be Heard, Label Owner/Music Marketer
Why We Created This
If you've ever tried running Instagram ads for your music, you've probably realized how easy it is to burn money without getting real results.
We've been there too — testing, failing, and spending thousands to figure out what actually works.
At SwipeUp Marketing, led by Philipp Lützenburger, we've managed over €3.5 million in Meta ad spend for artists across Universal, Sony, Warner, and the biggest indie distributors.
We've helped campaigns generate millions of streams, views, and fans — and learned exactly which steps separate successful artists from everyone else.
The truth is: most artists fail with ads because they skip the fundamentals. They copy what they see online, without understanding the data or the strategy behind it.
That's why we created song.so — a platform built on real campaign experience, not theory.
Inside, you'll get the exact frameworks, targeting strategies, and optimization processes we use every day to grow artist brands and fanbases at scale.
No fluff. No guesswork. Just proven methods you can copy, apply, and start seeing results with — even on a small budget.
For less than the cost of a single failed campaign, you'll get the foundation you need to run profitable, data-driven ads for the rest of your career.
Get a free 30-day trial of song.so
We're selectively inviting experienced music advertisers to try song.so for free. If you qualify, you'll get full access to our platform for 30 days — no credit card required.
After your trial, song.so is just $50/month. Cancel anytime. But most users see ROI within the first week.
What's included in your free trial:
Takes less than 60 seconds
Frequently asked questions
Have you ever placed ads via Meta Ads Manager, but apart from lots of link clicks and wasted money, nothing came of it?
The curve on Spotify hasn't changed noticeably for the better—quite the opposite, in fact—even though you copied the settings from YouTube videos with Tier 1, 2, and 3, etc.?
This is why:
- • Incorrect campaign setup (many instructions on the internet are based on Meta Ads as they were used 2-3 years ago. The Meta Andromeda update in summer 2025 fundamentally changed the way campaigns have to be run).
- • Non-existent or incomplete tracking (since Apple's strict restrictions in iOS and the increasing number of ad blockers, VPNs, etc., classic tools that rely solely on Meta's standard conversion API are failing).
- • Inadequate analysis (you don't have a clear plan after evaluating and adjusting your ads. Without a bulletproof set of rules, you become frantic and make the wrong decisions too quickly).
Why basic Server-Side Conversion API is weak:
This is where bulletproof AI Fingerprinting technology comes in and immediately resolves the issues caused by iOS14 and AdBlocker.
AI-Fingerprinting
Before sending low-quality signals back to Meta, we're filtering out bot traffic, enriching user details by AI and formatting parameters for best-practice sending to Meta Conversion API to get best Event Match Quality Score (which is necessary for better campaign optimization).
Standard Conversion API implementations can only send back data that your landing page manages to collect. But with iOS restrictions and ad blockers, most of that data never reaches your server in the first place. AI Fingerprinting bypasses these limitations by identifying users through advanced browser fingerprinting techniques, ensuring Meta receives the conversion signals it needs to optimize your campaigns—even when traditional tracking fails.
Ready to stop feeding the algorithm garbage data?
Take the 60-second quiz to see if you qualify for a free 30-day trial.