Get 15%+ more algorithmic streams from the same ad spend.
Or you don't pay.
song.so catches the conversions Meta and TikTok miss and feeds them back to their AI — so the algorithm buys you better listeners cheaper.
- 30-day free trial
- EMQ 6+ or your money back
- Cancel anytime
Built by the team behind campaigns for the biggest labels
Developed by SwipeUp Marketing, one of the leading German music marketing agencies, working with the relevant labels, distributors and bookers.
Up to 30% of your conversions never find their way back
Meta's Andromeda update removed nearly every useful interest targeting option for artists and music ads. CPMs are rising. And even with broad targeting, the algorithm has no idea what a quality listener looks like.
What if you could teach Meta & TikTok what a real listener looks like?
AdBlocker Bypass
Most music audiences run ad blockers that kill your pixel and block conversion events. song.so bypasses ad blockers entirely — so every quality click gets tracked and reported back to the algorithm.
98% Tracking Accuracy
Standard Meta pixel tracking misses up to 30% of conversions. song.so captures 98% of all conversion events through server-side tracking and first-party data collection.
Industry-Leading Event Match Quality
song.so achieves a 6.7 Event Match Quality score on ViewContent events — far above the industry average. Higher EMQ means Meta can match more events to real users and optimize faster.
Andromeda Ready
Meta's Andromeda retrieval system powers ad delivery at scale. Clean, high-EMQ conversion data ensures your campaigns are fully optimized for Andromeda's ranking — giving you priority in the auction.
How it works
Create Your First Smartlink
Create your first smartlink, connect your pixel, and start a campaign — all in under 30 minutes. No ad account connection needed.
We Filter & Enrich
Every click gets analyzed in real-time. Bad traffic is filtered out. Good traffic is enriched with quality signals and session data.
Clean Data Feeds the Algorithm
Only verified, high-quality conversion events are sent back to Meta & TikTok via their Conversion APIs — so the algorithm learns from signal, not noise.
Why basic server-side Conversion API is weak
Standard CAPI can only send back data your landing page manages to collect. With iOS restrictions and ad blockers, most of it never reaches your server. AI Fingerprinting closes that gap.
| Browser pixel | Standard CAPI | song.so | |
|---|---|---|---|
| Server-side delivery | |||
| Survives ad blockers & iOS limits | |||
| Bot traffic filtered before sending | |||
| Users identified via AI fingerprinting |
Incorrect campaign setup
Many instructions online are based on Meta Ads as they worked 2-3 years ago. The Andromeda update in summer 2025 fundamentally changed how campaigns have to be run.
Non-existent or incomplete tracking
With Apple's restrictions and the growing number of ad blockers and VPNs, tools that rely solely on Meta's standard Conversion API are failing.
Inadequate analysis
Without a bulletproof set of rules after evaluating your ads, you get frantic and make the wrong decisions too quickly.
AI-Fingerprinting
Before sending low-quality signals back to Meta, we filter out bot traffic, enrich user details by AI and format parameters for best-practice sending to the Meta Conversion API — for the best Event Match Quality score, which is what better campaign optimization depends on.
Everything you need to see what works
High page speed performance
Fast landing pages keep more of the clicks you pay for. Smartlinks are built mobile-first and score high across the board.
- Lightning-fast load times
- Optimized Core Web Vitals
- Mobile-first performance
Industry-leading click-through rates
- Daily popularity score fetching
- Breakdown of paid and organic traffic sources
- Public shareable analytics without login
98% tracking accuracy — down to the ad level
Artists set up their song promo campaigns on Meta, impatiently refreshing the Ads Manager, but no conversions are showing up yet — or fewer than in their landing page analytics.
Even with an average tracking accuracy of 98%, delays can occur when attributing conversions to the exact ad. That's why we built our Chrome extension: connect it to your song.so account and see every conversion from campaign to ad set to ad.
- Google Chrome Extension
- Real Time Conversions
- 30+ Currencies supported
"Night Vision" for your Spotify For Artists
Our Chrome Extension also shows you the actual total save rate of your listeners and saves and also the song.so clicks coming from your ads to Spotify only. You can also filter by countries and time frames. Helps you to get a better understanding how effective specific countries are.
- Spotify For Artists Add-On
- Save Rate Calculation
- Country and Date-Range Support
Artists & Labels That Switch To song.so See
What other artists say
"put all the other trash away!"
ZOOM.LIKE, Producer/DJ
"My streams are going up, up, up!"
Phandelic, Producer/DJ
"Conversions became cheaper, while the quality improved."
WILLRYTE, Hip-Hop Artist & Marketer
"It's easier than ever to put your music in front of real people."
Be Heard, Label Owner/Music Marketer
Why we created this
If you've ever tried running Instagram ads for your music, you've probably realized how easy it is to burn money without getting real results. We've been there too — testing, failing, and spending thousands to figure out what actually works.
Most artists fail with ads because they skip the fundamentals and copy what they see online, without understanding the data behind it. That's why we created song.so — a platform built on real campaign experience, not theory.
No fluff. No guesswork. Just proven methods you can copy, apply, and see results with — even on a small budget.
For less than the cost of a single failed campaign, you get the foundation to run profitable, data-driven ads for the rest of your career.
Meta ad spend managed by SwipeUp Marketing, led by Philipp Lützenburger — for artists across Universal, Sony, Warner and the biggest indie distributors.
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Simple, Transparent Pricing
Choose the plan that fits your needs. Start growing your music career today.
Pro
Perfect for artists
Up to 100k visits
480€ billed annually
Save 120€ per year
- Unlimited artists, smartlinks & pixels
- Up to 100k monthly visits
- Meta CAPI & TikTok Events API
- Email support
Advanced
Unlimited releases. One standard across the roster.
Up to 100k visits
960€ billed annually
Save 240€ per year
- Everything in Pro
- Unlimited monthly visits
- Unlimited Fan CRM contacts
- Email, video call & WhatsApp support
Compare all features
Core Features
Analytics & Tracking
Support
Frequently asked questions
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