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Ad Tracking for Artists & Labels

Get 15%+ more algorithmic streams from the same ad spend.

8.894.733conversions tracked
Southampton, UK🇬🇧→ Fort Worth, US5s ago
Apple iPhone 16eiOS 26.6.2Instagram
sent to MetaIP:90.192.xxx.xxxfbc:****LiVg
try live

song.so catches the conversions Meta and TikTok miss and feeds them back to their AI — so the algorithm buys you better listeners cheaper.

  • 30-day free trial
  • Cancel anytime
trusted by the industry

Built by the team behind campaigns for the biggest labels

Developed by SwipeUp Marketing, one of the leading German music marketing agencies, working with the relevant labels, distributors and bookers.

Universal MusicSony MusicWarner MusicBMGBelieveThe OrchardPIASiGrooveRecordJet385i23 Hours360 MediaAngst BookingBambooBoldt BerlinRBK
DistriGood KidGroove AttackGuesstimateInnsite BookingJinx MusicLandstreicher BookingMNFNeuland ConcertsSelective ArtistsTBATwo SidesValeria MusicVanditVybeWolfpack Entertainment
the problem

Up to 30% of your conversions never find their way back

Landing page
your landing page
TikTok ads
Meta ads
stores
🤖
bots
ad & tracking blockers
← conversion events back to the ads

Meta's Andromeda update removed nearly every useful interest targeting option for artists and music ads. CPMs are rising. And even with broad targeting, the algorithm has no idea what a quality listener looks like.

the solution

Tracking, creatives, and campaign automation in one place.

To win after Andromeda, you need bulletproof server-side tracking, fresh creative volume, and campaigns that optimize on real listener conversions — without living in Ads Manager.

Campaign automation
Launch in under a minute.
Create the Meta campaign inside song.so. No Ads Manager, no copy & paste.
0:59
left to launch
Meta · Spotify smartlink
Create Campaign
Step 1 of 5 · Assets · progress is saved as a draft
››››
Meta Business Manager
LUMA YAN
Business Manager
Ad Account
LUMA YAN
Ad account · EUR
Pixel / Dataset
Meta Pixel
Dataset with Conversions API
connected
Instagram Account
@lumayanmusic
Instagram account
linked
creative generator

10 Clips, 10 Text Hooks = 100 Videos - rendered with one click

Upload from your gallery or drag in content you're allowed to use. No videos? We animate images into hyper-realistic clips in seconds — no AI slop.

smart campaign optimization

Your ads optimize themselves.

Built on 3.5M+ $ of ad spend experience

Checks every ad, every hour. Turns off the weak ones, keeps your winners running, and logs every single decision — so you stop refreshing Ads Manager.

Campaigns
Hourly check · every hour
Name
Target
RCPR
Impressions
Spend
Results
Ride with me – Radio Edit
0.30 EUR
0.39 EUR
14,423
96.49 EUR
206 conv.
Afrobeat20.00 EUR/day
0.38 EUR
5,253
34.29 EUR
77 conv.
AD 5
0.18 EUR
42
0.18 EUR
1 conv.
AD 23 – Organic
0.20 EUR
508
3.46 EUR
11 conv.
AD 7
0.29 EUR
128
0.86 EUR
2 conv.
AD 2
0.30 EUR
36
0.30 EUR
0 conv.
AD 10
1.62 EUR
178
1.52 EUR
1 conv.
AD 3
—
112
0.45 EUR
0 conv.
AD 6
—
57
0.52 EUR
0 conv.
Optimization log
Every decision, and why.
AD 1015 Oct, 07:36
⏻ Turned off
• RCPR lifetime 1.62 > 0.30 (no tolerance over target 0.30)
RCPR 1.62 · target 0.30 · 178 impr.
AD 1215 Oct, 07:36
⏻ Turned off – replaced by a better ad
• RCPR 0.28 > 0.27 (no tolerance over replacement 0.27)
RCPR 0.28 · target 0.27 · 2,278 impr.
AD 23 – Organic15 Oct, 07:36
⏻ Turned on – better than a running ad
• Best lifetime RCPR 0.27 with 7 real conversions vs active 0.28 with 48 real conversions
RCPR 0.27 · target 0.27 · 248 impr.
AD 915 Oct, 07:36
⏻ Turned on – benchmark raised
• Benchmark raised from 0.29 to 0.30; lifetime RCPR 0.30 now meets it
RCPR 0.30 · target 0.30
22
runs
33
ads turned off
11
turned on
one campaign, 17 hours of hourly runs
Tracking Beyond Pixels

Capture All Conversions Your Current Landingpage Is Missing

Standard CAPI can only send back data your landing page manages to collect. With iOS restrictions and ad blockers, most of it never reaches your server. AI Fingerprinting closes that gap.

Landing page
TikTok ads
Meta ads
stores
ad & tracking blockers
← conversion events back to the ads
Advanced Tracking
▶ DSP Click
View Content
RECEIVED
RECEIVED
Browser pixelStandard CAPIsong.so
Server-side delivery
Survives ad blockers & iOS limits
Bot traffic filtered before sending
Users identified via AI fingerprinting

Incorrect campaign setup

Many instructions online are based on Meta Ads as they worked 2-3 years ago. The Andromeda update in summer 2025 fundamentally changed how campaigns have to be run.

Non-existent or incomplete tracking

With Apple's restrictions and the growing number of ad blockers and VPNs, tools that rely solely on Meta's standard Conversion API are failing.

Inadequate analysis

Without a bulletproof set of rules after evaluating your ads, you get frantic and make the wrong decisions too quickly.

AI-Fingerprinting

Before sending low-quality signals back to Meta, we filter out bot traffic, enrich user details by AI and format parameters for best-practice sending to the Meta Conversion API — for the best Event Match Quality score, which is what better campaign optimization depends on.

the product

Everything you need to see what works

High page speed performance

Fast landing pages keep more of the clicks you pay for. Smartlinks are built mobile-first and score high across the board.

  • Lightning-fast load times
  • Optimized Core Web Vitals
  • Mobile-first performance
90
Performance
100
Accessibility
96
Best Practices
100
SEO

Industry-leading click-through rates

Click-rates by platform, traffic source and location — live, per release. Clean, mobile-first smart links convert up to 89%+ of real visitors into store clicks.

  • Daily popularity score fetching
  • Breakdown of paid and organic traffic sources
  • Public shareable analytics without login
song.so analytics
Views
0
Clicks to stores
0
Click-rate
0.0%
Views & Clicks · Soyendose
━ clicks━ viewspaid 8,032 · organic 102
0300600900Aug 24Aug 30Sep 7Sep 15Sep 23Oct 1release weekend · 903 views / 845 clicks
Clicks by platform
Spotify
0
Apple Music
0
Deezer
0
Amazon
0
Visits by country
Spain
0
France
0
Germany
0
United States
0

98% tracking accuracy — down to the ad level

No waiting for Meta to process or attribute — on release day you see real conversions right next to Meta's numbers, so you know immediately what to cut and what to scale.

Connect our Chrome extension to your song.so account and see every verified listener click from campaign to ad set to ad — including visitors who declined tracking.

  • Google Chrome Extension
  • Real Time Conversions
  • 30+ Currencies supported
adsmanager.facebook.com
Ad sets Luma Yan · Soyendose
OnAd setAmount spentResults · song.soCost per result · song.so
Electronic MusicTURN OFF€51.78368◎ 397€0.14€0.13
Spanish LatinTURN OFF€44.20251◎ 286€0.18€0.15
BroadSCALE ↑€558.126,418◎ 6,739€0.09€0.08
Results from 3 ad sets€654.107,037◎ 7,188Website views content
s/osong.so
● ConnectedON
DATA TO LOAD
ConsentTotal
All recorded clicks, including visitors who declined tracking.
◎ real-time conversions
campaign → ad set → ad
30+ currencies

"Night Vision" for your Spotify For Artists

Our Chrome Extension also shows you the actual total save rate of your listeners and saves and also the song.so clicks coming from your ads to Spotify only. You can also filter by countries and time frames. Helps you to get a better understanding how effective specific countries are.

  • Spotify For Artists Add-On
  • Save Rate Calculation
  • Country and Date-Range Support
artists.spotify.com
Spotify for Artists before song.so overlaySpotify for Artists with song.so Click to Save Rate overlay
6,277 song.so clicks
84.75% click-to-save
the results

Artists & Labels That Switch To song.so See

+0%
more conversions in ad manager
+0%
higher CTRs on landingpages
+0%
higher save rates on Spotify

What other artists say

"put all the other trash away!"

ZOOM.LIKE, Producer/DJ

"My streams are going up, up, up!"

Phandelic, Producer/DJ

"Conversions became cheaper, while the quality improved."

WILLRYTE, Hip-Hop Artist & Marketer

"It's easier than ever to put your music in front of real people."

Be Heard, Label Owner/Music Marketer

€0.09 CPA results
CPA improvement feedback
Spotify algorithm boost feedback
Better than ToneDen feedback
1k+ playlist adds results
User feedback
built by music marketers

Why we created this

If you've ever tried running Instagram ads for your music, you've probably realized how easy it is to burn money without getting real results. We've been there too — testing, failing, and spending thousands to figure out what actually works.

Most artists fail with ads because they skip the fundamentals and copy what they see online, without understanding the data behind it. That's why we created song.so — a platform built on real campaign experience, not theory.

No fluff. No guesswork. Just proven methods you can copy, apply, and see results with — even on a small budget.

For less than the cost of a single failed campaign, you get the foundation to run profitable, data-driven ads for the rest of your career.

€3.5M+

Meta ad spend managed by SwipeUp Marketing, led by Philipp Lützenburger — for artists across Universal, Sony, Warner and the biggest indie distributors.

Campaign Results 1Campaign Results 2Campaign Results 3Campaign Results 4Campaign Example 1Campaign Example 2Campaign Example 3Campaign Example 4
pricing

Simple, Transparent Pricing

Choose the plan that fits your needs. Start growing your music career today.

MOST POPULAR

Pro

Perfect for artists

Up to 100k visits

40€/month

480€ billed annually

Save 120€ per year

  • Unlimited artists, smartlinks & pixels
  • Up to 100k monthly visits
  • Meta CAPI & TikTok Events API
  • Email support

Advanced

Unlimited releases. One standard across the roster.

Up to 100k visits

80€/month

960€ billed annually

Save 240€ per year

  • Everything in Pro
  • Unlimited monthly visits
  • Unlimited Fan CRM contacts
  • Email, video call & WhatsApp support
Compare all features
Features
Pro
Advanced

Core Features

Artists
Unlimited
Unlimited
Smartlinks
Unlimited
Unlimited
Pixels
Unlimited
Unlimited
Monthly visits
Up to 100k
Unlimited
Additional Visits Pricing
80€ per 100k

Analytics & Tracking

Advanced Analytics
AdBlocker Bypass
98% Tracking Accuracy
Andromeda-Optimized Data
Fan CRM
Up to 10k Email Contacts
Unlimited
Additional Contact Pricing
10€ per 10k Contacts
Meta Conversion API (EMQ 6.7)
TikTok Events API

Support

Support Level
Email
Email, Video Call, WhatsApp
faq

Frequently asked questions

Ready to stop feeding the algorithm garbage data?

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